360REV Newsletter
Daily Briefing
When your agent tells you to stop paying for software
Good morning. A run of reports from one software publisher this week share an uncomfortable theme: the tools a business runs on are increasingly chosen, priced, or replaced by an agent rather than a person. In two of them, a team's own AI told it to stop paying for something and build or rent a cheaper version instead — and the team concluded the agent was right.
This matters because the decisions involved are not new. Build or buy, per-seat or per-use, headline growth or committed revenue: these are the questions any business has always asked when picking software. What has changed is who is now sitting at the table when the question gets answered, and how fast the economics underneath each answer are moving.
What we're tracking
- When an agent tells you to build instead of buy Build versus buy is one of the oldest decisions in software, and the standard advice for a small team has always been the same: buy. A scheduling link, a billing engine, a help desk — these are solved problems. A three-person company has better uses for its time than maintaining its own version of a tool it could rent for the price of a coffee. That logic has not gone away. What moved is the cost of the "build" side.
- The real cost of letting agents do the work The second report makes the trade-off concrete from the other direction. The same team runs with three humans and more than twenty agents [4], and one of those agents touches enough systems that, as they put it, "Across all the apps it touches, it makes 35,000 to 40,000 API calls a day." [4] When they priced formal access for that volume of agent traffic, the estimate came back at $240,000. Their agent proposed a small database instance costing a few dollars a month instead, and they took the suggestion [4].
- Pricing is being rebuilt around AI Sit on the vendor side of that same shift and you get the third report. Chargebee, a billing company the publisher notes "has been around 14+ years and runs billing for 6,500+ businesses" [3], was highlighted specifically for how central it has become to how AI companies charge. The telling observation was about its customers: "Every AI company we talk to has changed its pricing at least twice" [3], usually because the old model stopped matching how the product was actually used.
- A re-rating worth understanding The fourth report is about the market rather than a single tool, but it carries a lesson for buyers too. Okta's shares roughly tripled on what the publisher described as around 11% growth — a large move for a modest headline number. Only months earlier, the mood was the opposite: "In April, Okta was one of the most hated names in B2B." [2] The report points to the forward indicators behind the turn, including 14% growth in committed remaining performance and about 30% of new bookings coming from products the company had launched more recently [2].
- The thread Four reports, one direction of travel. Agents are now cheap enough to build the tools you used to buy, hungry enough to blow up usage-based bills, and central enough that vendors are redrawing their pricing to match. The decisions themselves — build or buy, how to charge, which numbers to trust — are the same ones businesses have always faced. The answers are moving because a new participant has joined the table. The teams that come out ahead will be the ones who let the agent propose and keep a person deciding. For yesterday's items, see the
From the blog
What to see on a Monday morning
A dashboard shows you numbers. A decision changes what you do next. This explains the difference, and what a business owner should actually be able to see to act.
How to write to a customer who has not replied
Silence is not a no. This is how a follow-up message should change from the first send to the third, and the honesty rules that never change.
What automation should never decide for you
Automation is good at repeating a decision you have already made well. It is poor at making the decision in the first place. Here is how to tell the two apart, and which calls to keep for yourself.
Sources
- We Vibe Coded Our Own Calendly. Our AI Agent Pushed Us To Do It, and It Was Right. SaaStr
- Why Okta Tripled on … 11% Growth. 5 Interesting Learnings From One of the Biggest Re-Ratings in B2B This Year: 14% cRPO Growth, 30% of Bookings From New Products, and ~50x Forward Earnings SaaStr
- SaaStr AI App of the Week: Chargebee. The Billing System Behind How Gorgias, CodeRabbit, Lambda and Zapier Price AI SaaStr
- We Got a $240,000 Estimate for Agent API Access. Our Agent Suggested a $5 Postgres Instance. SaaStr
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