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When AI spend meets the question of what it returns

Good morning. Two things sat next to each other in the news, and they belong together. Money has flowed into AI faster than most companies can show what it buys, and the rest of the day was a set of concrete answers about where that money is actually going — into agents doing real work, into new arms built to deploy AI, and into tools made to replace software you already pay for.

If you are the person choosing tools for a business, the useful question underneath all of it is not whether AI is worth using. It is whether a specific spend returns more than it costs. That is a question you can answer with numbers, and it is the one thread that runs through everything below.

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What we're tracking

  • What spending five times as much has to show for it A recorded conversation among investors and operators kept circling one figure: "Companies quintupled their token spend in the first half of the year." [1] A token is the unit an AI model is billed in — roughly a fragment of a word going in and coming out. When your spend on tokens goes up five times, that is only good news if the work those tokens did is worth more than five times what it was before. Otherwise it is a meter running faster with nothing extra to show.
  • One person doing the work of ten The clearest example of that discipline came from Vercel, whose chief operating officer described taking a sales-development team from ten people to one, with the whole arrangement costing about five thousand dollars a year. The person making the call is not new to go-to-market: "Vercel's COO Jeanne DeWitt Grosser ran go-to-market at Google and Stripe for roughly a decade each before joining Vercel."
  • Microsoft builds a company to put AI to work Building a model and deploying it are two different jobs, and the day made the split visible. "Microsoft follows Amazon, OpenAI, and Anthropic with its new AI deployment group," [3] standing up its own company, with a two-and-a-half-billion-dollar commitment behind it, focused on getting AI into actual use rather than on the models themselves.
  • A new challenger to the office suite The incumbents are not unchallenged. An Indian entrepreneur is backing a new venture with thirty million dollars of his own money aimed squarely at the software most offices run on: "This time he's taking on Microsoft Office and Google Apps with AI." [4] It is described as "Bhavin Turakhia's fifth venture and his latest involving enterprise software." [4]
  • Cleaning up twenty thousand alerts Security work rarely makes headlines, but this piece is a useful lesson in operating at scale. "GitHub had 20,000+ secret scanning alerts across 15,000 repositories," [5] and the account describes separating signal from noise, building a remediation process, and clearing the backlog over nine months.
  • Two automation tools that look alike Finally, a reminder that similar-looking tools are often built for different jobs. On Power Automate and UiPath: "Power Automate and UiPath overlap just enough to look like rivals, but they're built for very different kinds of work." [6]

From the blog

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    Most deals are not lost to a competitor or a price. They are lost to silence, and silence is usually an administrative failure rather than a decision.

    30 June 2026

  • Why Permissions Matter More as a Team Grows

    Access control feels like bureaucracy at five people and becomes urgent at fifteen. The reason is not distrust — it is that mistakes get more expensive faster than teams get more careful.

    26 June 2026

  • What Happens to Your Data When You Leave

    The question worth asking before you adopt a platform is not what it can do, but what you get back on the day you stop using it.

    22 June 2026

Sources

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